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The Nonprofit Organization

More than a century ago, in 1882, the first Catholic school in Fargo, ND was established. This school quickly evolved into a collaborative system of schools and formed a network that is now known as the St. John Paul II Catholic Schools. This network includes five Catholic schools in Fargo, North Dakota: Holy Spirit Elementary, Nativity Elementary School, Sullivan Middle School, Trinity Elementary School, and Shanley High School. 

 

Each school gives opportunities to develop life skills based on values, faith, acceptance of self, and service to others as exemplified by Jesus Christ. Their impact is continuously felt throughout the community - by both Catholics and non-Catholics alike - and centered around their commitment to Catholic education. 

 

Though they are rooted in their emphasis of education and succeeding in the classroom, with 99% of Shanley High graduates receiving a college acceptance letter, they also provide chances for success outside of the classroom. In the rich heritage of Shanley alumnus and legendary baseball player Roger Maris, Shanley High School has provided opportunities for its athletes to secure recent state titles in men's baseball, women's soccer, men's basketball, women's golf, and women's volleyball. These opportunities are especially reflected on the gridiron, with the Shanley Football team holding over 16 state titles and 11 undefeated seasons. Some of their notable alumni include NFL stars, Connor McGovern and Dan Arnold. 

  •  

    St. John Paul II Catholic Schools’ mission is achieved through:

     

    • Ongoing support of students and faculty through funding programs for scholarships and professional development.
    • Never hesitating to help families in need, especially with initiatives like the Covid-19 Emergency Family Meals service, which disburses food to 35 families weekly.

  • "Text2Bid® isn't just easy to work with, it's a workhorse. It's 100% customizable and works for any situation and that's because the MaestroSoft customer service team always takes our feedback seriously."

     

    Lee Hoedl, Auction Director at
    St. John Paul II Schools

The Challenge

 

For 35 years, the Schools have hosted the Shanley Deacon Dinner Auction, an event so important to their cause that it raises nearly $750,000 in just six hours. This event is key to financing their annual operating budget and 2020 was attempting to throw a wrench in their plans. "Before the pandemic, fundraising was our major source of revenue," says Lee Hoedl, Auction Director at the St. John Paul II Catholic Schools. "That is because our families pay only tuition and, as a private school, our funding from the federal government is limited. 


2020's challenges weren't just limited to potentially detrimental fundraising obstacles. In mid-February, the entire state of North Dakota and its schools were shuttered due to the Covid-19 outbreak. After accepting the fact that an in-person dinner auction was just not possible, the Auction Director and committee got to work organizing surveys and consulting with families, health experts, and other administrators, before deciding the safest and most effective course of action would be to host a virtual dinner auction with mobile bidding. 

 

"Thankfully, we were quite familiar with mobile bidding." Hoedl says. "We've been using Text2Bid for the last five years in our auctions." Dale Fiske, Product Manager of Text2Bid® at MaestroSoft, an Arreva company, adds, "Having prior experience with Text2Bid definitely helped them adapt to the situation. Text2Bid is so easy to use that even nonprofits with little or no experience can benefit from it."

 

By pivoting to a completely virtual auction, the St. John Paul II Catholic schools wouldn't lose what they had already invested in promoting the 2020 event. For Hoedl, it also meant a chance to inspire in their community, a feeling of togetherness and hope against adversities like interpersonal conflict and the coronavirus. This inspiration was beautifully reflected through an updated auction theme, "What Binds Us Together is Much Greater Than What's Pulling Us Apart."

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Annual Campaign Results

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  • +236
    New Gifts

  • +$163k
    Funds Raised

  • +60%
    Year-over-Year

The Solution

For their first virtual dinner auction, the St. John Paul II Catholic Schools decided to use Text2Bid, MaestroSoft's virtual bidding solution. "Text2Bid isn't just easy to work with, it's a workhorse," Hoedl says. "It's 100% customizable and works for any situation. And that's because the MaestroSoft customer service team always takes our feedback seriously."

 

The St. John Paul II Schools opened virtually bidding from April 18th through April 25th, 7 days longer than previous events. They also eliminated event registration costs, organized raffle draws, and paddle games. 

 

One objective of their auction event was to integrte the elements of fundraising and community building successfully. They invited families to submit images and short video clips of home activities during the lockdown for a live broadcast on April 25th. The focus was to further engage the audience, the donors, by showcasing how other attendees were celebrating at home. "Our donors loved the broadcast. During the livestream, we could see the donation amount spike in Text2Bid," Hoedl says. "Our message of hope and unity inspired our bidders to give more.

 

Also through Text2Bid, the Schools could collect more relevant donor data, sowing the see for better future interactions with its donors - a crucial component of donor retention. 

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